About

A Real Problem, A Simple Solution

In the early 2000s, service contractors were under pressure. Customers had more information and higher expectations—but most techs were told to “sell the job” without any real sales training. Pricing was inconsistent. Rejection was constant. And at the end of the week, owners still worried about making payroll.

Rodney Koop was one of those owners. But then something unexpected happened. His son, Matt—one of his techs—started turning in much higher tickets than the rest of the team.

Why?

He wasn’t pitching harder—he was offering options. Five choices for every job: basic through premium. And customers weren’t just saying yes—they were choosing the higher packages.

That insight sparked a revolution called THE NEW FLAT RATE.

Thousands of HVAC, plumbing, electrical, and chimney companies across the U.S. and Canada now use that same pricing system to increase revenue, reduce callbacks, and train confident techs.

Our Mission

We help contractors earn more—so they can bring less stress home. Because when service businesses thrive, families stay strong.

Core Values

At The New Flat Rate, we believe that excellence isn’t optional—it’s the standard.

Our mission is to remove the burden of pricing from contractors, ensuring that every service call runs smoothly and profitably.

From our meticulously crafted menu pricing system to our ongoing customer support, we focus on the details that make a difference.

Innovative – Always improving, never settling.
Helpful – Your success is our mission.
Driven – We work hard, and smart.
Ambassadors – Representing our industry with excellence.

Stronger Together

Success in the trades isn’t a solo effort—it’s about collaboration and support.

Whether it’s through our training, live coaching, or tech support, we work side by side with contractors to ensure they succeed.

When you win, we win.

Contractors

HVAC, plumbing, electrical, and chimney companies across the U.S. and Canada are seeing strong results with The New Flat Rate.

Most came to us frustrated—low average tickets, frequent callbacks, and no consistent pricing system. They needed more than another tool. They needed a way to actually grow.

The New Flat Rate gives them that. It’s simple. It works. And it’s changing their businesses.

Want to see how it works?
Read contractor success stories

Careers at The New Flat Rate

Looking for a team that builds real tools for real contractors? You’re in the right place. We don’t chase trends. We focus on doing the work and doing it well.

If you like solving real problems, thinking for yourself, and making things better—we’d like to meet you.

View Careers at The New Flat Rate

Giving Back

The work we do inside the business should have a positive impact outside of it.

The New Flat Rate supports that through hands-on involvement and long-term partnerships—both locally and globally.

A few causes we support:

› Family Frameworks – Reaches local youth through honest conversations about relationships, decision-making, and purpose.
› Hugz4Haiti – Partners with MEBI in Haiti to support housing, education, healthcare, and relief efforts. We've been involved since 2014.
› The Bethesda Project – Helps rebuild communities through sustainable outreach. In 2020, TNFR helped purchase eight acres of farmland to support their mission.
› TNFR Adopt-A-Family for Christmas – Each year, a local Dalton family receives food, gifts, clothing, and essentials for the holidays.

Learn more about how we give back

About The New Flat Rate